10 Low-Cost Ways to Promote Your Website
So, what's the difference beytween promoting your website and promoting a physical store? This is a common query among new internet marketers. The principles, it turns out, are the same, but the methods are not. Let's take a look at how this works.
The primary goal of promoting either store is to raise awareness of its existence. Second, you want them to understand what you have to offer and why it will benefit them. Then you'll want to show them how yours is superior to others on the market. All of this is to get people to come to your store or website. Making the sale is a completely different topic.
If you have a lot of money to spend, you can start by advertising in the New York Times or on NBC for a physical store, or on MSN or Yahoo sites if you're on the internet. Of course, keep in mind that AOL users will not see you there, just as CBS viewers will not see you on NBC. Most start-ups will not be concerned with this issue because they lack the funds to conduct this type of advertising.
So, how do you effectively advertise and drive traffic to your website?
Spread the word about your website to your friends and family. The average person would invite approximately 250 people to their wedding. Inform them of your plans.
Sign up for a lead generation service that will send leads to your website. If you use the right service, this will be a minor cost in comparison to the leads.
Post your insightful comments on online discussion forums. This will increase your credibility as an expert and drive traffic back to your website.
Place Solo Ads in specific ezines. Ezines are electronic newsletters that are sent to a specific group of people. This is an extremely effective method.
Another way to reach out to potential customers is through Google Adwords. Google Adwords allows you to promote your website whenever someone searches for the keywords or phrases you've chosen.
Another effective strategy is to create promotional handouts that can be distributed to those in need.
Place classified ads in newspapers. You can create a very cost-effective campaign by utilizing weekly papers that are less expensive and can reach your target market.
Write and publish articles like this one to demonstrate your expertise and direct customers back to your website.
Create your own blog. Your own blog allows you to add more pages of content that redirects potential clients from your website to the blog and vice versa.
Write, have someone else write for you, or find an eBook that you can brand. Throughout the book, the eBook should refer to and link to your website. This not only demonstrates your authority, but also where they can learn more. Promote and distribute your free eBook.
There you have it: ten different ways to promote your website. It's like putting up yard signs all over town to advertise a garage sale. It's like putting signs all along the interstate directing people to which exit they need to take to get to you. The internet is constantly expanding. The possibilities are limitless. Go get your fair share.