Blogging and SEO – The Ideal Small Business Internet Marketer Combination
It has become clear that blogs are an important part of marketing for almost any type of online business. When it comes to connecting with customers and potential customers, they are unrivaled resources.
However, there is another advantage that should not be overlooked: the impact on your Search Engine Optimization efforts. Through regular postings and natural keyword placement, blogging can greatly improve any website's natural search results. There is no better way to promote a website for free than by blogging with natural keywords.
Similar to article marketing, posting daily blogs with your company's keywords included can have a significant impact on your site's ranking in any given search engine, resulting in more traffic. Using niche keywords is one way to increase traffic from keywords. These are keywords or keyword phrases that are less frequently searched for, but have less competition. This means you could rank much higher for these keywords. As an example: Baseball is a popular search term, but there are millions of websites that have been optimized for it. A keyword phrase like Atlanta Braves pitcher John Smoltz news, on the other hand, would have fewer competitors. The longer the keyword, the more likely it is that your blog contains exactly what the visitor is looking for.
Having your site picked up by search engines can result in increased traffic to your site every day. Top keyword placers use blogs to retain massive amounts of daily traffic to their sites simply by incorporating a variety of niche keywords into their posts. The amazing thing about blogs is that they are frequently picked up by search engines almost as soon as one posts to them, making them an even more powerful tool for SEO purposes. Our experience has shown that blogs that use Google's Blogger or WordPress are quickly indexed.
The quality score is another way blogging can help your site's search engine ranking. Most search engines, including Google, rank sites based on their quality score; the more unique, user-generated content there is, the higher the quality score appears. If a website consists only of a sales page and a few images, the quality score will most likely be low. However, if a site has a blog with fresh, daily posts, the quality score improves significantly, and the site ranks much higher when people search for your niche or keyword terms.
If you haven't considered a blog for the sole purpose of marketing, it's probably time to do so from an SEO standpoint. You have nothing to lose except website visitors.