To avoid the risks of a promotion campaign for our products or services, I'm referring to email campaigns, it's a good idea to research some of the most common mistakes that can be made in this situation:
1.The desire for instant gratification
Launching an email promotion campaign is analogous to attempting to drive to the top of a hill from the bottom. It is obvious that we will not succeed on the first try, and it will take some time before we reach the proper speed. In some cases, we wonder if our car is capable of performing such a task. Patience is required!
According to experts, the only variable that influences the success of any marketing campaign is "the force of the message." That is why a campaign must be focused, committed to the promoted message, and armed with A LOT of patience.
2. Attempting to reach a larger audience than your budget allows for.
Which is the better option? Is it better to have your message reach the entire target group and influence only 10% of the members, or to have your message reach only 10% of the targeted group but influence all of the members?
To better understand how marketing efforts can be more efficient, consider the following analogy: your message is the "nail," repeating action is the "hammer," and the client is a "chuck of wood." You can pierce through the chuck of wood and catch the client if the "nail" is sharp and the hammer is used efficiently.
Oh well, maybe it wasn't the best analogy, but I'm sure you got the point.
Let us proceed...
3. The belief that the business owner is always correct or "knows best." There are times in life when we are all emotionally involved and risk losing our objectivity (for example, in our family environment, profession, or hobbies). The abundance of information about our company, the services and products we provide forces us to answer questions that are never asked.
“It's difficult to read your own label when you're enclosed in a bottle.” In this case, the advice of a "outsider" can be extremely beneficial.
4. Unfounded grievances
Many service providers complain that they do not correctly identify their clients' requests and thus lose them. In this situation, it is best to be specific in your presentation, offers, and business practices because it is better to be specific than generalize.
5. Sending individual emails rather than email campaigns
A single advertising ad does not provide the impact of an entire advertising campaign, just as Rome was not built in a single day or friendship does not mean just one date. When creating an advertising campaign, there must be a connection, a link, and logical fluidity. Every email you send can be compared to a piece of art.
6. Adherence to unwritten rules.
You undoubtedly want to stand out from the crowd. If you act like it, you will undoubtedly be noticed.
7. Ignoring the proper time to send emails.
8. Choosing a target audience.
The fact that an advertising message must reach decision factors (people who make decisions) in a company does not imply that your campaign is successful. The truth is that the vast majority of decisions are made by people within the organization: coworkers, employees, and so on. They make decisions as a group.
9. Ignoring the words that have meaning.
Words like "agile," "smart," "cute," and "creative" are just euphemisms for "informative," "credible," "memorable," and "persuasive." Persuasion is the name of the game in e-commerce, and it is your job to persuade potential buyers to buy your product. This is what will ultimately bring you money and success.